Short info on the supplementary subject

The supplementary subject

The course contents cover essential basics of business administration, whereby the focus is on the object of experience of media companies as well as on media law foundations. Students should have a solid basis for identifying, analyzing and structuring business problems related to the specific conditions of media products and services.

The course contents provide an overview of the most important topics of media business administration and media management and offer opportunities for deepening. As a result, students can move safely in business think tanks and in specialist terminology and receive a basic training in media economics required for the practice of their professional activity. In addition, basics of start-up management are taught in one of the events in order to provide incentives for start-ups and start-ups as a professional alternative. In addition, important media law course contents in the field of data protection law and the law of word and image reporting are added for professional practice.

Study structure

Master programmes

• Entrepreneurship and SME Management
• Management and Markets
• Accounting, Auditing & Taxation
• Controlling and risk management
• Plural economics
• Business analytics